Philips and Breast Cancer Care launch breast-check mobile app28 October 2014 To mark breast cancer awareness month, Philips in partnership with the charity Breast Cancer Care has launched an updated version of their Breast Cancer Care mobile app. The Breast Cancer Care app takes the user through the process of self-examination, with simple, easy-to-follow instructions whilst providing education to encourage regular checks and to help users become more breast aware. Breast cancer is the most common form of cancer in the UK with around 55,000 people diagnosed each year. Early detection and diagnosis can save lives and could lead to better treatment outcomes. “Whatever your age, size or shape, it’s important to take care of your breasts. Getting to know how your breasts look and feel, so you know what is normal for you, is an essential part of caring for your body. Around two thirds of breast cancers are found by the patient, so it’s important to notice any unusual changes and report them to your doctor without delay," said Dr Emma Pennery, clinical director of Breast Cancer Care. Alwena Hall, marketing manager for Philips Healthcare UK commented, “Philips is dedicated to empowering patients so they can positively manage their health. Our updated app makes it easier to check for symptoms on a regular basis, to help protect breast health, and our technology provides increased comfort and confidence for people who may be undergoing breast cancer investigations or treatment. We’re committed to redesigning the way healthcare is delivered in the UK to improve patient experience and outcomes.” The app, for iPhone/iPad, is available at: About Breast Cancer Care Breast Cancer Care is a specialist breast cancer support charity working throughout the UK. It was founded in 1973 by Betty Westgate, who was herself diagnosed with breast cancer. The charity supports women and their families through face-to-face, phone and online services. It also provides training, support and networking opportunities to specialist breast cancer nurses. Its Breast Cancer Care publications are used by the majority of breast cancer units throughout the UK. Website: www.breastcancercare.org.uk
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