Philips launches app to help check for breast cancer
23 October 2013
Philips is launching an iPhone and iPad app that gives an easy
guide for women to check the health of their breasts regularly.
The Breast Aware app, produced with Breast Cancer Care, is free
to download and gives a step by step guide to breast awareness
showing what to look out for in order to become more aware of any
differences that may occur.
As Dr. Emma Pennery, Clinical Director of Breast Cancer Care
says, “Whatever your age, size or shape, it’s important to take care
of your breasts. Getting to know how your breasts look and feel, so
you know what is normal for you, is an essential part of caring for
your body. Around two thirds of breast cancers are found by the
person themselves so it’s important to notice any unusual changes
and report them to your doctor without delay. ”
Alwena Hall, marketing manager for Philips Healthcare UK, said,
“As a technology company that cares about people we continue to
invest in research and development of innovative solutions which can
aid in the early detection and diagnosis of breast cancer. Going for
screening can be daunting but solutions such as the Philips’
MicroDose Mammography have been designed with the unique needs of
women in mind exposing them to as low a dose as possible for a more
comfortable and quicker mammogram experience”
About breast cancer
Breast cancer is the most common form of cancer in the UK
overall, with around 55,000 people, including some 400 men, being
diagnosed with breast cancer each year.2
However, earlier detection and better treatments mean that
survival rates after a diagnosis of breast cancer are improving. It
is believed that around half a million people are alive in the UK
who have been diagnosed with breast cancer, with more than 8 out of
10 people surviving the disease beyond five years and more than
three quarters of people surviving it beyond 10 years.2
In the UK, women between 50-70 are invited for a breast screening
every three years as part of the National Health Service Breast
Screening Programmes. The screening is done using mammograms
(specially designed X-ray machines) which can detect lumps in the
breast tissue before they can be felt.
Whilst the number of people diagnosed with breast cancer each
year has increased, deaths from cancer are reducing. This is due to
a number of factors such as earlier detection, improved treatments
and more personalized care.
The UK Department of Health’s breast awareness 5-point code
You should know what is normal for you.
Know what changes to
Look and feel.
Tell your GP about any changes
Go for breast screening when invited.
The app and more information is available at: