Philips shows radiologists how to address clinical and economic
challenges at RSNA
27 November 2012
At the 98th annual meeting of the Radiological Society of
North America (RSNA), November 25-29, Royal Philips Electronics (NYSE:
PHG, AEX: PHIA) continues the Imaging 2.0 journey by showcasing several
new features for existing image modalities that deliver clinical
benefits to customers while simultaneously answering the economic
challenges clinicians face worldwide.
Globally, clinicians are faced with many challenges, such as the
rise of chronic disease and an aging population, that could
interfere with their capability to deliver the best possible care to
their patients. Technology innovation is part of the answer, as well
new business models that address the clinical, operational and
financial needs of hospitals and customers.
At RSNA, Philips is now offering dStream broadband technology
that will enable current Philips MR users to switch to digital
broadband MRI for the majority of analogue Philips MR systems. The
technology builds on the existing MR magnet and is a cost-effective
way to provide digital broadband MRI. Compared with system
replacement, dStream upgrade technology saves on magnet and
reconstruction costs and means fewer disturbances for the facility
during installation. Users can expect significant savings in cost
when upgrading an existing MRI compared to purchasing a new digital
“We know that customers around the globe are facing economic
struggles and purchasing decisions may be uncertain,” said Gene
Saragnese, chief executive officer of Imaging Systems at Philips.
“Philips understands these challenges and is committed to
continually improving access to the best care possible and helping
clinicians to improve patient outcomes. We do this by providing
upgrades and enhancements that meet these challenges, which allows
our customers to improve on the existing imaging system investments
they have already made.”
SmartPath to dStream features signal digitization directly at the
patient, delivering high signal to noise ratio (SNR) that benefits
image quality and speed. The lightweight dStream digital coils are
comfortable for patients and the easy coil handling significantly
benefits workflow. SmartSelect automatically determines the coil
elements to use, shortening scan setup time.
“SmartPath to dStream is a phenomenal opportunity for us: not
only to keep us contemporary, but to maintain our lead over our
competition“, said Dr. Chip Truwit, chief of radiology, Hennepin
County Medical Center, Minneapolis, Minn., U.S.
With the addition of dStream technology to an MRI system, routine
exams for brain, spine, knee, ankle and liver can now be performed
in less than eight minutes. The technology digitizes the MR signal
at its purest spot in the RF coil, increasing the signal-to-noise
ratio (SNR) and allowing for enhanced image quality. Fewer coils
lead to reduced coil positioning and patient set-up time, delivering
on a commitment to enhance clinician workflow and the patient
Additionally, Philips is now offering the addition of transducers
for the surgical suite on Philips’ CX50 compact ultrasound
system. The most challenging cases for clinicians often occur in the
ICU or the surgical suite, where space is at a premium. The addition
of this strategic upgrade would bring premium, mobile ultrasound
imaging to surgical procedures.
Visit Philips at RSNA 2012 in the North Building Hall B of the
McCormick Place convention center at booth 7719 from November 25-29.