Olympus merges minimally invasive diagnostics expertise into Olympus
Surgical Technologies Europe
14 April 2010
The Olympus Group has pooled its expertise in the field of
minimally invasive diagnostics and therapy under into Olympus Surgical
To this end, Olympus Winter & Ibe GmbH, Celon AG and Olympus Medical
Products Czech SPOL SRO have joined forces to create a new, single
From its corporate headquarters in Hamburg and at other locations
in Teltow (near Berlin) and Přerov (Czech Republic), Olympus
Surgical Technologies Europe plans to set up a European group of
companies in order to ensure its ongoing future growth and to extend
its position in the worldmarket in the field of minimally invasive
diagnostics and therapy.
“We have decided to take this step to reinforce our existing
network, pool our pan-European expertise and delineate our profile
more clearly with a view to competing on an international scale and
enhancing the level of external brand awareness,” said Heinz Jacqui,
Executive Managing Director of Olympus Surgical Technologies Europe,
on the company’s strategic positioning under a new umbrella brand.
Being a high-tech specialist for minimally invasive diagnostics
and therapy, Olympus Surgical Technologies Europe is the development
and production centre within the Olympus Group for endoscopy,
high-frequency surgery, systems integration in the operating theatre
(ENDOALPHA) and instrument reprocessing for the global market. The
newly organised group of companies combines core fields of expertise
such as research and development, production and service as well as
distribution and training.
In addition, Olympus Surgical Technologies Europe plans to rely
on strategic partnerships within the Olympus Group. For instance,
the European Research & Development department of the Gyrus Group
has been managed via the Hamburg headquarters since its acquisition
in 2008. With its “see & treat” solutions, amongst other things this
specialist for energy products is striving towards extending
high-frequency surgery to include the field of endoscopy as an ideal
complement to its range of products and services.
Olympus Surgical Technologies Europe combines enterprises that
made a key contribution to the development of high-frequency
surgery. This technology for minimally invasive operations is one of
the central future fields of medical technology, with applications
that have already revolutionized the market and therapies today.
This concentration of forces produces far-reaching synergies that
enable the limits of minimally invasive diagnostics and therapy to
be substantially extended, laying the foundations for continual
innovations for the benefit of patients.