Sigma-Aldrich launches 'What's Your Favorite Gene?' application On
17 December 2009
Sigma-Aldrich (Nasdaq: SIAL) has launched a unique life
science-focused application for the social media site, Facebook.
Developed and marketed by Sigma Life Science, the What's Your
Favorite Gene? application is currently the only application of its
kind available on Facebook, and provides a platform that can enable
scientists and researchers to network with each other and facilitate
discussion based on their favourite genes, identifiable via gene
functionality and biological pathways.
The application also allows researchers to post and share gene
information using gene details and associated pathways and interactors
from Sigma-Aldrich's award-winning online search platform.
Designed to encourage a culture of scientific collaboration,
information sharing, cooperation and networking, the What's Your
Favorite Gene? application encourages scientists to become 'fans'
of their favourite genes and then connect with colleagues to share their
own experiences with the genes that drive their research.
In addition, those using the application can build their own
scientific profile and pull any online publications into this profile or
pull citations directly from PubMed to create a page that highlights
their research accomplishments and provides their skill set and
experience. An element of the application is the What's Your
Favorite Gene? quiz that allows users to determine what gene most
accurately portrays their personality.
"With over half a million users worldwide interested in science,
including around 200,000 that are researchers or that are interested in
Biology, Facebook provides an outstanding platform to connect scientists
and a significant audience for Sigma-Aldrich to interact," said Dr.
David Smoller, President of Sigma-Aldrich's Research Biotech business
"The What's Your Favorite Gene? portal provides the
scientific basis for that connection and we hope What's Your
Favorite Gene? fosters a culture of information exchange and
collaboration within the life science community. We plan to continue
expanding the online dialogue of researchers and will be developing
additional ways to connect scientists in the coming months."
The biological information that supports the application is provided
by Sigma-Aldrich's Your Favorite Gene powered by Ingenuity.
Launched in January 2009, it has won awards for its interactive nature,
setting it apart from static biological search options available in the
life science market. It contains interactive pathways and gene
interaction maps for over 90,000 genes mapped to relevant products such
as antibodies, RNA interference (shRNA and siRNA), small molecules,
proteins, and peptides. The portal enables researchers to model
experiments and to search by gene, protein, function, disease, species,
tissue or pathway by providing access to a curated database of
To find out more about the YFG Facebook application, visit