Philips helps hospitals strike balance between innovation and value
4 December 2009
Royal Philips Electronics (NYSE:PHG) (NYSE:AEX:) (NYSE:PHI) is
demonstrating a new range of healthcare imaging and informatics
solutions at RSNA2009 this week. The products are designed to directly
address the priorities of patients and care providers, by delivering
meaningful imaging innovations that reflect a desire for value, modular
price points and easy upgradability.
This focus will enable Philips to provide continued access to advanced
technology despite pressures on providers, thereby reaffirming its
commitment to put patients and clinicians first.
The economic downturn is forcing hospitals to reevaluate their
equipment priorities: The American Hospital Association reports that 9
of 10 hospitals are cutting back in response to the marked deterioration
in the economy, and 7 in 10 hospitals say declining overall financial
health will affect their ability to care for their communities.
Upgradability, value and overall lower cost of ownership are the
cornerstones of the new solutions, which cover Magnetic Resonance (MR),
Computed Tomography (CT) and X-ray among others. Additionally, Philips
Customer Services and its Healthcare Informatics (HI) business will play
an increasing role in assisting hospitals to further drive efficiency
gains from their investments. The result is new, advanced healthcare
technologies that will deliver greater benefit to the patient and
"With hospitals more closely scrutinizing their equipment purchases
and the business justification for them, Philips has focused on
developing innovations that expand clinical capabilities, increase
productivity and deliver value to our customers feeling the pinch of the
financial recession and credit crisis," said Steve Rusckowski, executive
vice president and chief executive officer, for Philips Healthcare.
"Philips will always innovate, but we must also focus on helping
customers strike a balance between clinical excellence and cost of
patient care. Nobody wins when hospitals have to choose one over the
These new offerings range from equipment that can be easily upgraded
and fit in half the space, to information management solutions for
smaller hospitals that meet the everyday requirements of these
facilities. The goal of these systems is to offer choice and flexibility
of clinical capabilities at various price points to best satisfy
customers' individual needs.
Philips maintains a strong commitment to building innovations that
meet the growing demands of radiologists, and the company is introducing
advancements in CT that focus on improving dose management, image
quality, workflow and efficiency. These new features are available on
new CT systems, as well as an upgrade for the current installed base.
Ensuring maximum uptime of interventional X-ray systems is key to
maintaining a smooth clinical workflow. For new and existing customers,
the Allura Xper FD20 combines a full range of advanced interventional
tools and seamless multi-modality catheterization lab integration. It
also offers a balance between superb image quality and low X-ray dose
during lengthy procedures. The system is upgradable, offering access to
the latest clinical and service innovations as part of the lifetime
Additionally, the Philips Achieva XR is the only magnetic resonance
(MR) scanner that can be installed as a 1.5T and upgraded to a 3.0T
system. The ability to adopt 3.0T technology via a software and
accessories upgrade can help save healthcare providers between $750,000
and $1 million dollars when compared to taking out an existing system
and installing a new scanner.
In addition to upgrades, Philips is also showcasing several new
space-saving and cost-effective solutions such as the Essenta DR
Compact(2), a new fully-digital X-ray system that delivers high-quality
images with significant price reductions compared to traditional
high-end digital radiography (DR) systems. The system can be used for
all general radiography examinations and is ideal for mid-sized
hospitals, imaging centers, private clinics and orthopedic clinics.
The new Philips BrightView XCT represents a leap forward in hybrid
imaging, as it can acquire the entire heart volume in just one rotation.
It leverages a co-planar design with advanced Philips flat-detector
X-ray CT technology to provide high-quality CT alongside insightful
SPECT imaging. This system can be a good choice for hospitals looking to
replace their SPECT camera with a hybrid SPECT/CT system, as it can be
installed within the footprint of a traditional SPECT camera, reducing
the need for costly construction and exam room modifications.
For smaller institutions and emerging markets, Philips is also
introducing a new picture archiving and communication systems (PACS)
solution allowing radiologists to share, collaborate and access
radiology images. The new Philips Media Distribution Center (MDC) PACS
solution comes at a lower price point and offers modular functionality
and is scalable to meet a customer's evolving needs. The MDC PACS
delivers an easy-to-use, easy-to-install image management system at a
lower cost of ownership to help fulfill the requirements of image
viewing, distribution and archiving.
Finally, Philips Customer Services is announcing Utilization
Services, an offering that is designed to help healthcare providers
increase their competitiveness by optimizing the operational performance
of their imaging department and leveraging the full value of their
existing technology. By acquiring objective data about scanner
performance remotely, Philips' Utilization Services allow care providers
to pinpoint and minimize inefficiencies to make the best use of their
time. This helps to improve procedural workflow and quality of care, and
reduce patient waiting lists by easily and quickly providing detailed
insights into how imaging systems are used during exams and analyzing
ways to increase efficiency.
1. American Hospital Association. The Economic Crisis: Ongoing
Monitoring of Impact on Hospitals. Results of AHA Rapid Response
Survey, August/September 2009.