Diabetes UK moves into social media
10 June 2009
Leading health charity Diabetes UK has been branching out into all
the main social media websites in recent months and has seen a huge
uptake in their use among people with diabetes.
As well as a new method of finding and communicating to untapped
supporters for the charity, the sites such as Facebook, Twitter, Myspace,
Bebo, YouTube and the virtual world of Second Life offer people with
diabetes a new, easily-accessible method of sharing experiences and
sourcing advice about managing their complex condition.
"Social media sites are not only a new place to promote fundraising
and awareness-raising events, and share news stories, information or
developments in diabetes care," said Diabetes UK Digital Media Manager
"Our presence on the social networking sites has also helped us to
reach new audiences and engage in dialogue with our supporters. We are
actively listening to what people tell and ask us, providing answers to
their questions and acting on feedback.
"More than ever, people from different regions can share experiences
and ideas online and we have dedicated moderators making sure our online
communities are a safe and friendly place for all", said Amanda.
Dispelling the myth that social media is purely for the young, the
charity's Facebook page recently saw Granddad James Walsh become its
6000th fan, after wanting to find out more about his 11-year-old
granddaughter's condition. The charity's Facebook web page regularly
sees 100 new fans join each week.
Diabetes UK's Myspace (www.myspace.com/diabetesukmylife) and Bebo (www.bebo.com/mylifediabetesuk)
sites are aimed more at young people living with diabetes, tying in with
the charity's My life sites, and a team of young people regularly
blogging about their lives.
The charity's Twitter news feed (www.twitter.com/diabetesuk) is
gaining on average around five new followers a day, its Flickr shared
photo pages (www.flickr.com/photos/diabetesukcharity) are filling up and
there are over 40 videos from Diabetes UK, its members, supporters,
fundraisers, and other stakeholders on its YouTube page -
The charity is inviting users to take a video tour of its virtual
headquarters in Second Life before signing up and creating a virtual
self or 'avatar'. To take the tour visit
Diabetes UK supporting members now also have their own online
community where they can share stories, photos, read blogs, comment on
the charity's work, get the latest research news and more.
Find out about the charity's blogs and visit the diabetes forum site
it supports: www.diabetessupport.co.uk
To find out more about Diabetes UK's presence on Facebook, Myspace,
Bebo, Twitter, YouTube and Flickr as well as its virtual headquarters in
Second Life visit www.diabetes.org.uk/onlinecommunities
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