Houston doctor launches online auction for radiology services
20 November 2008
Telerays is a web-based auction approach to contracting out
teleradiology services (electronic transmission of radiological images
for interpretation purposes) where facilities that need radiology
interpretation services put the work up for bid to be awarded to the
lowest bidder.
Telerays founder and president Dr Daniel Roubein's first step was to
credential radiologists nationwide. Four weeks after the launch, more
than 100 radiologists had registered with Telerays. “We are also
registering hospitals and imaging centres and expect some auction
activity this year. We will ramp up full scale auctioning during the
first quarter of 2009,” said Dr Roubein.
Dr Bill Glenn, a radiologist in Manhattan Beach, CA, was an early
supporter of the auction-driven system. “For doctors searching for
radiology jobs, Telerays gives a larger portion of the interpretation
fee back to the doctor. Most services take up to 50%; Telerays takes
15%. I also have more control over choosing cases, my schedule and my
fees,” said Dr Glenn.
To illustrate the process, suppose an imaging centre in Chicago
requests interpretation of 200 MRI studies. A radiologist group in Des
Moines with the lowest bid wins the contract, downloads each case,
interprets, then uploads final reports. Only radiologists with
applicable state licenses, pre-approved by the hospitals or imaging
centres and fully credentialed with Telerays can bid on the contracts.
Its processes are HIPAA (Health Insurance Portability and
Accountability Act) compliant and password protected. Expanding on his
experience as chairman of a 400-bed hospital radiology department, Dr
Roubein has set up the 10-member Telerays Advisory Panel on Quality
Improvement. It is composed of private-practice radiologists and
full-time academics.
“Our Advisory Panel will use currently accepted radiology standards
to continuously improve the quality of care offered by radiologists
working with Telerays. The best parameters which govern the practice of
medicine apply. We are committed to the care of the patient,” said Dr
Roubein.
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