Sony supports Operation Smile
13 August 2008
Sony Electronics is helping the worldwide children's medical charity
Operation Smile as part of a promotion for a new camera range.
Operation Smile provides surgery for children born with cleft lips,
cleft palates and other facial deformities around the world. Sony is
promoting its new Sony Cyber-shot cameras featuring Smile
Shuttertechnology that can recognise a person's smile and automatically
take a picture.
Sony says that it will make a US$100,000 donation to Operation Smile
during the promotion. The funds will be used to provide free physical
examinations and reconstructive surgeries for children suffering from
cleft lips, cleft palates and other facial deformities.
Sony is also donating Cyber-shot digital cameras to help Operation
Smile volunteers capture smiles at more than 30 mission sites around the
"It's a precious moment when a child comes out of surgery with a new
smile, so you don't want to miss it and you want to get it right," said
Mike Fasulo, Chief Marketing Officer and Corporate Social Responsibility
Officer at Sony Electronics.
"We are so grateful to Sony Electronics for this significant
financial support and commitment to our cause," said Dr Bill Magee,
Operation Smile Chief Executive Officer and Co-founder. "With this
relationship, Sony is not only helping Operation Smile provide new
smiles to children born with facial deformities, but with their donation
of cameras, they are also helping us capture images of these priceless
moments during our medical missions."
About Operation Smile
Founded in 1982, Operation Smile, headquartered in Norfolk, Virginia,
is a worldwide children's medical charity whose network of global
volunteers are dedicated to helping improve the health and lives of
children and young adults. Since its founding, Operation Smile
volunteers have treated more than 115,000 children born with cleft lips,
cleft palates and other facial deformities and currently work in more
than 40 countries. In addition to contributing free medical treatment,
Operation Smile trains local medical professionals in its partner
countries and leaves behind crucial equipment to lay the groundwork for
See a video of
Operation Smile's work in India in the MTB Europe Videos on World