Unilever extends collaboration with Transinsight in biomedical semantic
15 February 2008
Unilever, one of the world’s largest consumer products
companies, will continue working with German search technology company
Transinsight in developing a semantic search solution to integrate internet
and intranet searching.
The companies will develop a tailored solutions
from GoPubMed that meets Unilever Research’s diverse requirements for
extracting relevant information from the huge amount of scientific data
available on the internet and its intranet.
“GoPubMed is a fantastic
semantic search engine that fits the needs of most users' searching of
biomedical literature from the Medline database. But we believe that the
system can lead to a lot more insight and time saving if users get the
chance to customise the underlying knowledgebase so that the system can be
used to search the Internet as well as our in-house data,” says Wendy
Filsell, a senior informatician in the Unilever Information Group.
“For two years GoPubMed has been in use at Unilever with great success in
the fields of nutrition and metabolism, among others. We believe continuing
to walk the road paved with semantic technologies from Transinsight will
bring us better insights much faster."
Transinsight’s search technology is
made for the next generation of semantic searching. Its power lies in its
ability to intelligently match huge amounts of textual material to very big
classification networks like the Gene Ontology, MeSH or customer-tailored
ontologies according to company needs.
“Where traditional techniques take months we need only a few days,” says
Dr Liliana Barrio-Alvers, CTO of Transinsight. “We are proud to have
developed a technology that is unparalleled worldwide when it comes to
meaningful semantic searches. Transinsight’s core algorithms allow our
customers to speed up their tedious daily work significantly because the
search results are sorted in a smart way."
The free search platform
www.GoPubMed.org will benefit from the collaboration between Unilever and
Transinsight since both parties have agreed to include many of the jointly
developed features in the open search platform.
“We know that GoPubMed helps the biomedical community when it comes to
getting answers for more and more complex questions. The Wikipedia-like
collaboration applied to the knowledge-network makes the search more
intelligent every day since the users improve it for the benefit of
themselves and others,” says Dr Michael R Alvers, CEO of Transinsight.