Japan Lifeline to distribute Sorin cardiac devices in Japan
4 July 2007
Milan, Italy & Tokyo. Sorin (MIL:SRN) has signed a ten-year
partnership agreement with Japan Lifeline (JLL), a leading distributor of
medical devices in Japan, whereby JLL will distribute Sorin’s cardiac rhythm
management (CRM) devices throughout Japan.
In the agreement, over two hundred sales people, from both companies will
distribute Sorin’s CRM devices. JLL already distributes the Sorin Group’s
Carbomedics-brand heart valves in Japan. The new partnership agreement will
become effective on September 1, 2007.
The partnership comes at a time
when Sorin has just received approval for its family of Ovatio ICD devices
in Japan. The agreement is expected to boost significantly Sorin’s market
share in that country.
In 2006, Japan posted over 50,000 pacemaker and
more than 3,500 defibrillator implants for a total value in excess of
“We are certain that JLL is the perfect partner to help us in growing market
share in Japan,” said André-Michel Ballester, President of Sorin’s Cardiac
Rhythm Management Business Unit. “Our innovative product line and JLL’s
wide-reaching distribution network are the perfect combination for success
in this market. Our new partnership will provide significant benefits for
both parties as well as for our customers and patients.”
“With over 25 years of experience, JLL has provided the newest and best
medical devices to our client base,” said Keisuke Suzuki, CEO of Japan
Lifeline Co., Ltd.