Advertise

Banner adverts | Box adverts | Job adverts | Medical Device Directory

Why advertise?

Online adverts are a very cost-effective way to get your name and products seen by thousands of readers: they get many times the views of paper magazines, and orders of magnitude more than in exhibitions. Online adverts can also lead readers instantly to an unlimited amount of further information that can be updated at any time, not fixed once a page is printed.

The Internet has changed the way decision makers purchase products: your potential customers are seeking more of their information online; in business the tables have turned — most buyers are now finding the companies and products that suit their needs, rather than sales people finding customers.

According to MarketingSherpa's Business Technology Marketing Benchmark Guide 2007/8, 80% of decision makers who made a technology purchase believed that they found the vendor, not the sales person found them.

This means online marketing is becoming crucial for generating sales, by getting the company name and brands seen by purchasing decision makers.

MTB Europe has 95,000 visits per month (April 2008) and over 275,000 page views per month. Our audience is approx 40% Europe, 40% US, 20% rest of the world. About 60% are from medical technology companies, the rest a mix of healthcare professionals, academics etc (based on newsletter subscribers).

We have a range of advertising options to promote your products and services to our audience: we offer advertisements (see below) and the Medical device directory.

Banner adverts

Adverts can be static images or animated gifs linked to your own web pages or a page about your products/services on MTB Europe. Other moving/changing images are accepted, but we find that these tend to be blocked by organisations' IT security systems. We recommend that links go to pages specifically designed for the advertising campaign rather than, for example, a home page or generic page.

468x60

Top of page Horizontal Banner (right of logo) 468x90 (or less) pixels,
£600/month (+VAT for UK)
Appears on every page on the site

Above title Horizontal Banner 468x60 pixels
Appears on all recent news pages (2008 news) above the article title
£300/month (+VAT for UK)

Bottom of page Horizontal Banner 468x60 pixels
Appears on recent news pages
£150/month (+VAT for UK)

Box adverts
Appear in right hand column on recent news pages and topic pages.

180x120

Single Box 180x120 pixels
£200/month (+VAT for UK)

Double Box 180x240 pixels
£300/month (+VAT for UK)

Job adverts

Please see the jobs section >>

Ad positioning
(not to scale)

Top of page banner

Above title banner

Lorem ipsum

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Curabitur purus. Nunc tincidunt, sem sit amet faucibus pellentesque, tellus pede cursus erat, a posuere tellus metus venenatis odio. Nullam aliquet. Cras suscipit auctor risus. Etiam aliquam dolor ac erat. Integer luctus blandit ligula. Phasellus dignissim sollicitudin arcu. Nulla facilisi. Integer eleifend mauris sit amet lectus.

Praesent volutpat. Pellentesque sollicitudin. In augue. Pellentesque porttitor ligula in nisl. Suspendisse lorem velit, egestas sagittis, hendrerit in, elementum ut, diam. Nam elementum cursus purus.

Right hand Box

Bottom of page Banner

Medical Device Directory

There are three options for an entry in the Directory:

Basic entry — free
Product Window — from £100/year +VAT for UK (approx US$200, €130)
Microsite — from £200/year +VAT for UK (approx US$400, €260)

Please see the Directory Entry page for details

Terms and conditions for advertising.